AON: Rewarding players for strategic decision making

 
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WHO:


Aon

INDUSTRY:


Professional services

RIGHTS:


PGA & LPGA tour sponsor

CAMPAIGN:


Aon Risk Reward Challenge

 
 
 

OVERVIEW

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A season long in-competition challenge across the PGA & LPGA tour, which highlights the benefits of strategic decision making on and off the golf course.

 
 

WHY IT WORKS

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  • The campaign concept (highlighting risk/reward & strategic decision making) is a perfect fit for the brand, the product & the participants

  • The multi-platform approach across course, broadcast & digital comprehensively ties the campaign together by speaking to golf lovers across all key mediums

  • Incorporates company values of diversity & inclusivity

 
 
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A word from the sponsor

At Aon, we use proprietary data and analytics to advise our clients and provide the insights they need to stay a step ahead of the competition. The same is true in golf, where players must take calculated risks that improve their performance.”
- Greg Case, Chief Executive, Aon

 
 

If you are interested in making golf work for your business, contact the team at Inside the Ropes to discuss.

email: patrick@insidetheropes.ie | Tel: +353 87 6476 168

Source - Activative

 
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