Farmers: Entertaining with golf tie up

 
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WHO:


Farmers Insurance

INDUSTRY:


Insurance

RIGHTS:


PGA tournament title sponsor: Farmers Insurance Open + Athlete:Rickie Fowler

CAMPAIGN:


Tournament ready / Golf appropriate ads

 
 
 

OVERVIEW

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Dual content series’ highlighting the importance of being prepared for every eventuality.

 
 

WHY IT WORKS

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  • Farmers want to promote their experience of having insured for almost every situation, the Rickie Fowler ad gets that message across in a fun and humorous manner

  • Farmers also took their existing well known ads and created ‘golf appropriate versions’ further tying the brand to golf and the Farmers Insurance Open

  • Timing - the new tv spots were released immediately prior to and during the Farmers Insurance Open for maximum impact

 
 
 
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A word from the sponsor

“At Farmers, we’ve seen a thing or two over our proud history and have come to know from our experience with the PGA TOUR that our sponsorship of the Farmers Insurance Open makes sense for our customers, our brand and the many charitable organisations that are helped as a result of the tournament.”

Mike Linton, CMO - Farmers Insurance

 
 

If you are interested in making golf work for your business, contact the team at Inside the Ropes to discuss.

email: patrick@insidetheropes.ie | Tel: +353 87 6476 168

 

Sources - Activative, PGA Tour

Atomic