Mastercard: Celebrating the inspiration that was Arnold Palmer
Presenting Partner, Arnold Palmer Invitational
Mastercard: Arnie Would
For the first AP invitational without Arnold Palmer, Mastercard celebrated all that made Arnie great.
WHY IT WORKS
An emotional tribute to one of the most loved characters in the game, while simultaneously highlighting the brand tagline of priceless moments
By focusing on what Arnie would have done, Mastercard ensured that his influence would be felt all around the tournament
The social element (#ArnieWould) ensured fan collaboration in a brand sponsored initiative
Timing. The campaign was launched in time for the Arnold Palmer Invitational 2017, the first running of the event since the passing of Arnold Palmer
A word from the sponsor
“We wanted to celebrate his life and legacy during the tournament this year, and thought there was no better way than to invite others to share how Mr. Palmer has inspired them to do better, be better, act better by pledging to do something Arnie would do.”
- Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard.
Source - Mastercard