Mastercard: Celebrating the inspiration that was Arnold Palmer

 
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WHO:


Mastercard

INDUSTRY:


Financial Services

RIGHTS:


Presenting Partner, Arnold Palmer Invitational

CAMPAIGN:


Mastercard: Arnie Would

 
 
 

OVERVIEW

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For the first AP invitational without Arnold Palmer, Mastercard celebrated all that made Arnie great.

 
 

WHY IT WORKS

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  • An emotional tribute to one of the most loved characters in the game, while simultaneously highlighting the brand tagline of priceless moments

  • By focusing on what Arnie would have done, Mastercard ensured that his influence would be felt all around the tournament

  • The social element (#ArnieWould) ensured fan collaboration in a brand sponsored initiative

  • Timing. The campaign was launched in time for the Arnold Palmer Invitational 2017, the first running of the event since the passing of Arnold Palmer

 
 
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A word from the sponsor

“We wanted to celebrate his life and legacy during the tournament this year, and thought there was no better way than to invite others to share how Mr. Palmer has inspired them to do better, be better, act better by pledging to do something Arnie would do.”

- Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard.

 
 

If you are interested in making golf work for your business, contact the team at Inside the Ropes to discuss.

email: patrick@insidetheropes.ie | Tel: +353 87 6476 168

Source - Mastercard

 
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