Travelers: combining innovation and charitable donations
The Travelers Companies
PGA tournament title sponsor: The Travelers Championship
Travelers Hole 15 ½ Charity Challenge
A unique closest to the pin competition allowing PGA TOUR pros the opportunity to win $10,000 for a charity of their choice.
WHY IT WORKS
Floating structures are nothing new in golf, but a floating functional green is pretty unique and it garners plenty of attention from players, fans & media as a result
The positioning of the ‘logo-green’ between 3 different holes provides plenty of airtime for the brandmark throughout the championship
The CSR element ensures great participation from players and reflects the company’s commitment to good causes ($20m raised for charity since they became title sponsor in 2007)
Ultimately the initiative (implemented first in 2009) won the PGA TOUR’s “Best Title Sponsor Integration” that year and has continued to be an annual success ever since
A word from the sponsor
“Travelers is committed to taking care of our communities, and the money we generate from the Travelers Championship is just one way we are making a positive impact on nonprofits in the region,”
- Andy Bessette, Executive Vice President and Chief Administrative Officer of Travelers.