Workday: Who wouldn’t want a business caddie?

 
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WHO:


Workday

INDUSTRY:


Cloud computing software

RIGHTS:


Official Software Supplier, Ryder Cup 2018 & Athlete: Phil Mickelson

CAMPAIGN:


Workday: A Partner Like No Other

 
 
 

OVERVIEW

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A humorous content piece highlighting the benefits of having a caddie for business decisions, just as players do for on-course decisions.

 
 

WHY IT WORKS

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  • The correlation between the importance of a caddie for golf decisions, and the importance of software that can improve your business daily is clear

  • The multi-platform approach across broadcast, OOH, print & digital comprehensively ties the campaign together by speaking to golf lovers across multiple key mediums

  • It capitalises on star power (Phil Mickelson, golfer & Andy Buckley, actor - The Office) in a light hearted tongue in cheek manner

  • Timing. The campaign was launched across most Ryder Cup markets just as the tournament was kicking off

  • It highlights Workday’s core values of integrity, innovation, customer service & fun.

 
 
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A word from the sponsor

“At Workday, we’re the business version of your caddie, just like Phil plays in the commercial. The business caddie gives the executive information he didn’t previously have so he can make the best decisions…. We’re always driving toward the goal of helping our customers stay ahead.”
- Christine Cefalo, CMO Workday

 
 

If you are interested in making golf work for your business, contact the team at Inside the Ropes to discuss.

email: patrick@insidetheropes.ie | Tel: +353 87 6476 168

Sources - Activative, Workday



 
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