Workday: Who wouldn’t want a business caddie?
Cloud computing software
Official Software Supplier, Ryder Cup 2018 & Athlete: Phil Mickelson
Workday: A Partner Like No Other
A humorous content piece highlighting the benefits of having a caddie for business decisions, just as players do for on-course decisions.
WHY IT WORKS
The correlation between the importance of a caddie for golf decisions, and the importance of software that can improve your business daily is clear
The multi-platform approach across broadcast, OOH, print & digital comprehensively ties the campaign together by speaking to golf lovers across multiple key mediums
It capitalises on star power (Phil Mickelson, golfer & Andy Buckley, actor - The Office) in a light hearted tongue in cheek manner
Timing. The campaign was launched across most Ryder Cup markets just as the tournament was kicking off
It highlights Workday’s core values of integrity, innovation, customer service & fun.
A word from the sponsor
“At Workday, we’re the business version of your caddie, just like Phil plays in the commercial. The business caddie gives the executive information he didn’t previously have so he can make the best decisions…. We’re always driving toward the goal of helping our customers stay ahead.”
- Christine Cefalo, CMO Workday